This paper complements debates around use of new technologies and literacy in education by proposing a focus on "classroom-ness." It highlights the significance of incidental, everyday and ephemeral practices associated with classroom technology-use. Using examples from a study of primary pupils' interactions around digital texts, it argues that we must acknowledge the distinctiveness of technology-use in classroom contexts but also see the spaces associated with those contexts as continually constructed, relational and heterogeneous. This helps us look beyond binary distinctions--between in/out of school and global/local practices, on/off-screen and on/offline activity, material/virtual contexts and official/unofficial discourses--to recognise the complex and nuanced ways that children make meaning around new technologies. It is proposed that this theoretical lens--in recognising the complexity of classroom-ness--can help us better understand the barriers and opportunities associated with effective integration of new technologies in educational contexts.