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ERIC Number: EJ1024494
Record Type: Journal
Publication Date: 2014
Pages: 17
Abstractor: As Provided
Reference Count: 44
ISSN: ISSN-0729-4360
A Visual-Based Approach to the Mapping of Generic Skills: Its Application to a Marketing Degree
Ang, Lawrence; D'Alessandro, Steven; Winzar, Hume
Higher Education Research and Development, v33 n2 p181-197 2014
With increasing complexity in the world, universities continue to face pressure to demonstrate that their graduates have acquired skills beyond discipline-based knowledge. These are generic skills like critical thinking, intellectual curiosity, problem-solving and so forth. In order to demonstrate this, universities have to show how their teaching contributes to the fostering of these skills. This can be a challenge for many reasons. Our mapping approach overcomes most of the obstacles by developing multiple indicators for each generic skill, making it easy to involve the lecturers-in-charge, summarising all their evaluations into important dimensions and, finally, representing the data in a three-dimensional visual map. This allows all the marketing subjects to be simultaneously evaluated in their ability to foster different generic skills, generating useful insights for effective curriculum development in a Marketing program. We illustrate this methodology using eight generic skills and 18 marketing subjects from a major Australian university.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia