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ERIC Number: EJ1024157
Record Type: Journal
Publication Date: 2014
Pages: 12
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-1066-8926
Chinese Education Agent Views of American Community Colleges
Zhang, Yi; Serra Hagedorn, Linda
Community College Journal of Research and Practice, v38 n8 p721-732 2014
In an era of increasing global competition in education related markets, many higher education institutions in the United States have come to realize the need to market better for international students. Community colleges are no exception and have become increasingly active in recruiting international students using education agents. Using in-depth interviews with eight education agents in China, we explored education agents' experiences in promoting community colleges. The findings from this research identified factors that may lead to or prohibit success in marketing community colleges in China. This study provides researchers, administrators, and admissions officers at American community colleges with a better understanding about how community colleges are perceived by Chinese parents and students. The study also shows how colleges can work efficiently with Chinese education agents.
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Publication Type: Journal Articles; Reports - Research
Education Level: Postsecondary Education; Two Year Colleges; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; United States