For the past 10 years, there has been ongoing research at the University of Ghent on professionalism in childcare (the 0-3 age group) in the Flemish Community of Belgium. This research has been inspired by the "Contesting Early Childhood" movement, which is based on the premise that pedagogic research can lead to social change. The first studies dealt with the relationship between gender and professionalism (2002-2010). These "Men in Childcare" studies were embedded in a campaign to increase the number of male workers. Between 2005 and 2008 a PhD study focused on the de-professionalisation that has taken place within the Flemish childcare sector. This study, "The construction of a new profession", was part of a large European Social Fund project involving many partners across Europe. This article aims not only to shed light on the results of these studies, but also to delve into the influences that these projects and studies have had on political decision-making through their embedding in large "communicative spaces".