ERIC Number: EJ1023688
Record Type: Journal
Publication Date: 2013
Abstractor: As Provided
Reference Count: 35
The Times Higher Education Ranking Product: Visualising Excellence through Media
Stack, Michelle L.
Globalisation, Societies and Education, v11 n4 p560-582 2013
This paper will examine the Times Higher Education's (THE) World University Rankings as a corporate media product. A number of empirical studies have critiqued the methodology of the THE, yet individuals, Higher Education Institutions (HEIs) and governments continue to use them for decision-making. This paper analyses the influence of rankings through the concepts of mediatization and visualisation. To this end, this paper will examine how media defines excellence in HEIs through rankings, and how HEIs use rankings to define themselves within a competitive educational marketplace.
Descriptors: Periodicals, Higher Education, Reputation, Institutional Evaluation, Evaluation Criteria, Criticism, Decision Making, Visualization, Competition, Educational Policy, Marketing, Case Studies, Educational Quality, Universities, Web Sites, Pictorial Stimuli, College Choice
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A