Higher education in the United States faces major challenges: increased competition from non-traditional players, online programs that are eroding regional monopolies, shifting demographics, the perceived irrelevance of some degrees, and the development of low-cost certification alternatives to those degrees. In other industries, information technology (IT) has played a major role in responding to the challenges of change by creating new products and services, consolidating operations, and innovating. Yet in higher education, IT has been used largely to automate isolated processes (e.g., a new recruiting system) or to produce small, localized wins (e.g., using Twitter inside a class). This article asks the following question: "Is that all there is?" The authors show how social media-enabled platforms can enable transformation in educational experiences and outcomes, and illustrate their ideas by describing the community platform of the Department of Management Information Systems in Temple University's Fox School of Business. A directory of additional resources is provided.