ERIC Number: EJ1023246
Record Type: Journal
Publication Date: 2013
Abstractor: As Provided
Higher Education over a Lifespan: A Gown to Grave Assessment of a Lifelong Relationship between Universities and Their Graduates
Gallo, Maria L.
Studies in Higher Education, v38 n8 p1150-1161 2013
Graduation day often includes an oration by a Vice-Chancellor or President reminding the newest cohort of alumni to "keep in touch" with their alma mater. Often, graduates dismiss this invitation instead of embracing this lifelong opportunity. As the only constant -- and constantly growing -- stakeholder group of higher education institutions (HEIs), this research analyses the wide range of interactive opportunities offered to alumni over their lifetime. This research probes the common "student as customer" rhetoric through the lens of a supposition of interactive participation in public systems: in this case graduates and their universities. These interactive opportunities are organised using an alumni relationship building cycle, allowing the alumni-university connection to evolve under the themes "affiliation," "affinity," "engagement" and "support." A case study of an Irish university demonstrates some concrete examples of the interactions, and thus opportunities, available to alumni.
Descriptors: Higher Education, College Graduates, Alumni, Stakeholders, Alumni Associations, Foreign Countries, Financial Support, Donors, Case Studies, Participation, Information Dissemination
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Ireland
Grant or Contract Numbers: N/A