ERIC Number: EJ1022638
Record Type: Journal
Publication Date: 2013-Sep
Abstractor: As Provided
Reference Count: 14
High Performers in Marketing and Advertising Majors: Do Their Perceptions of Business Programs Differ from Their Peers?
Walsh, Ann D.; Woosley, Sherry A.
College Student Journal, v47 n3 p494-498 Sep 2013
This study examined the perceptions of high performing undergraduate students in marketing and advertising majors. Specifically, it examined the relationships among three levels of student performance and student satisfaction with their business programs and learning outcomes. High performing students were more satisfied with their programs and with the overall program effectiveness than low performing students. However, high performing students were less satisfied with the characteristics of fellow classmates. The findings regarding learning outcomes were not as consistent, with high performers reporting higher problem solving, lower using and managing technology, and similar levels for other learning outcomes. Overall, the results have implications for business programs that want to attract, retain, and graduate their high-performers, and they highlight further research opportunities.
Descriptors: Higher Education, High Achievement, Student Attitudes, Marketing, Majors (Students), Advertising, Undergraduate Students, Outcomes of Education, Satisfaction, Business Administration Education, Student Surveys, Predictor Variables, Grade Point Average, Educational Quality, Institutional Characteristics, Program Effectiveness
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A