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ERIC Number: EJ1022093
Record Type: Journal
Publication Date: 2013
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1533-015X
Motivating the Skeptical and Unconcerned: Considering Values, Worldviews, and Norms When Planning Messages Encouraging Energy Conservation and Efficiency Behaviors
Arpan, Laura M.; Opel, Andrew R.; Lu, Jia
Applied Environmental Education and Communication, v12 n3 p207-219 2013
The current study examined the association of personal values or worldviews with individual motivations for reduced energy use and energy-use-related risk perceptions. We also investigated how perceptions of others' energy use influenced motivation to reduce use among those with high, versus low, risk perceptions. The perception that others were reducing use was associated with both increased feelings of personal responsibility and guilt-driven motivations to conserve energy among those who perceived greater energy-use-related-risk but was not associated with such motivations among those who perceived less risk. Implications for planning information campaigns to encourage environmental behaviors such as reduced energy use within a diverse public are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A