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ERIC Number: EJ1022045
Record Type: Journal
Publication Date: 2013
Pages: 12
Abstractor: As Provided
ISSN: ISSN-1533-015X
Climate Change Communication by a Research Institute: Experiences, Successes, and Challenges from a North European Perspective
Lyytimäki, Jari; Nygrén, Nina A.; Ala-Ketola, Ulla; Pellinen, Sirpa; Ruohomäki, Virpi; Inkinen, Aino
Applied Environmental Education and Communication, v12 n2 p118-129 2013
Communicating about climate change is challenging not only because of the multidisciplinary and complex nature of the issue itself and multiple policy options related to mitigation and adaptation, but also because of the plenitude of potential communication methods coupled with limited resources for communication. This article explores climate change communication based on experiences from different campaigns by a national level research institution. Lessons learned are discussed in a context of increasing projectification and budget austerity. Possible solutions for enhanced communication include simultaneous use of multiple communication channels, the creation of novel partnerships, focusing on solutions, and the use of peer communication.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Finland
Grant or Contract Numbers: N/A