Evaluating Advertising.

Smith, Charlene W.

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ERIC Number: EJ102106

Record Type: CIJE

Publication Date: 1974

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Evaluating Advertising

Smith, Charlene W.

Instructor, 84, 2, 64-5, Oct 74

Author provided examples to help teachers begin work in evaluative listening in their classes and considered the influence of advertising on children. (Author/RK)

Descriptors: Advertising, Commercial Television, Elementary School Students, Evaluative Thinking, Listening Comprehension, Publicize, Student Reaction

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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