ERIC Number: EJ1019997
Record Type: Journal
Publication Date: 2014-Mar
Abstractor: As Provided
Reference Count: N/A
Microblogging for Class: An Analysis of Affective, Cognitive, Personal Integrative, and Social Integrative Gratifications
Gant, Camilla; Hadley, Patrick D.
Journalism and Mass Communication Educator, v69 n1 p17-32 Mar 2014
This study shows that undergraduate students can gratify cognitive, affective, social integrative, and personal integrative needs microblogging via a learning management system discussion tool. Moreover, the researchers find that microblogging about news regarding mass media events and issues via Blackboard heightened engagement, expanded knowledge of subject matter, encouraged transactional learning, and reinforced retention of content.
Descriptors: Electronic Publishing, Web Sites, Undergraduate Students, Student Needs, Need Gratification, Journalism Education, Integrated Learning Systems, Computer Mediated Communication, Introductory Courses, Online Courses
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A