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ERIC Number: EJ1019673
Record Type: Journal
Publication Date: 2013-Sep
Pages: 13
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matchmaking
Rogers, Cathy; Andrews, Valerie
Journalism and Mass Communication Educator, v68 n3 p242-254 Sep 2013
Tensions that result from varying expectations of service learners and clients/community partners are as common as the pedagogical practice of service learning in public relations courses. The matchmaking process between instructors and clients can influence expectations; however, the literature includes little guidance about the process of client selection. This paper analyzes a request-for-proposal (RFP) client selection process through the lens of coorientation theory to gauge the effectiveness of communication in the service-learning relationship.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Tests/Questionnaires; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A