ERIC Number: EJ1019031
Record Type: Journal
Publication Date: 2013-Sep
Abstractor: As Provided
Reference Count: 24
A Contemporary Simulation Infused in the Business Communication Curriculum: A Case Study
Drury-Grogan, Meghann L.; Russ, Travis L.
Business Communication Quarterly, v76 n3 p304-321 Sep 2013
This research examines students' reactions to a contemporary simulation infused in the business communication curriculum. Results show that students indicated the experience helped them learn how to work better as a team, how to maintain composure, how the business world works, and how to improve their communication. Students also verified the validity of the simulation, stating that it prepared them for the business world by providing them with a challenging yet positive experience to demonstrate learned business communication principles. Details about the pedagogical framework of the business communication simulation and possible explanations and implications behind the findings are discussed.
Descriptors: Business Communication, Simulation, Student Attitudes, Business Administration Education, Teaching Methods, Intercultural Communication, Nonverbal Communication, Case Studies, Cooperative Learning, Persuasive Discourse, Undergraduate Students, Majors (Students), Outcomes of Education, Teamwork, Learning Modules, Facilitators (Individuals), Experiential Learning, Self Evaluation (Individuals), Questionnaires, Program Effectiveness
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A