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ERIC Number: EJ1019025
Record Type: Journal
Publication Date: 2013-Sep
Pages: 22
Abstractor: As Provided
ISSN: ISSN-1080-5699
Curricular Implications of Virtual World Technology: A Review of Business Applications
Cyphert, Dale; Wurtz, M. Susan; Duclos, Leslie K.
Business Communication Quarterly, v76 n3 p339-360 Sep 2013
As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and decision makers, and students as theorists. The instructor's approach to communication principles relevant to persistent virtual worlds should be grounded in current and anticipated business applications. Emerging business practice provides guidance regarding the communication principles and skills that might be required of students entering careers in a contemporary business world of networked, digitized, and virtually enhanced communication.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Reports - Evaluative; Journal Articles
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A