ERIC Number: EJ1019016
Record Type: Journal
Publication Date: 2013-Sep
Abstractor: As Provided
Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts
Short, Jeremy C.; Randolph-Seng, Brandon; McKenny, Aaron F.
Business Communication Quarterly, v76 n3 p273-303 Sep 2013
Graphic novels have been increasingly incorporated into business communication forums. Despite potential benefits, little research has examined the merits of the graphic novel approach. In response, we engage in a two-study approach. Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences. Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts. Overall, we provide the first comprehensive examination of the graphic novel as a tool for effective business communication.
Descriptors: Cartoons, Novels, Business Communication, Instructional Materials, Textbooks, Comparative Analysis, Teaching Methods, Instructional Effectiveness, Management Development, Undergraduate Students, Student Attitudes, Majors (Students), Business Administration Education, Student Motivation, Feedback (Response), Communication Strategies
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education
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