ERIC Number: EJ1018947
Record Type: Journal
Publication Date: 2013-Dec
Abstractor: As Provided
Reference Count: 37
New Options for Usability Testing Projects in Business Communication Courses
Jameson, Daphne A.
Business Communication Quarterly, v76 n4 p397-411 Dec 2013
The increasing availability of recording technologies makes it easier to include usability testing projects in business communication courses. Usability testing is a method of discovering whether people can navigate, read, and understand a print or electronic communication well enough to achieve a particular purpose in a reasonable time frame. Usability projects increase students' knowledge and motivation by forcing them to experience the audience's frustrations with poorly written and designed communications. By following the suggestions and examples provided, faculty can develop effective usability project materials and capitalize on new technologies for data collection and sharing.
Descriptors: Business Communication, Usability, Technology Uses in Education, Video Technology, Student Motivation, Protocol Analysis, Material Development, Questionnaires, Vignettes, Communication Research, Educational Practices, Design, Audience Awareness, Data Collection, Observation, Student Projects, Knowledge Level, Computer Mediated Communication
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Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: New York