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ERIC Number: EJ1018256
Record Type: Journal
Publication Date: 2014
Pages: 12
Abstractor: As Provided
ISSN: ISSN-1544-0389
The Trouble with Online Undergraduate Business Degrees In Traditional Regional Universities
Wright, M. Keith
Journal of College Teaching & Learning, v11 n1 p13-24 2014
Because of the surging demand for undergraduate business degrees and the increasing availability of effective online educational content, many traditional regional universities have added, or are now considering adding, online undergraduate business degree programs to their classroom programs. Through a review of the literature bearing on that decision, this paper enumerates many of the heretofore-unreported risks unique to such programs and suggests methods to mitigate these risks. The paper argues that online undergraduate business degree programs in traditional regional universities, if not carefully promoted and managed, can be so troublesome that they are unlikely to add long-term economic value to either the community or the university. The arguments presented in this paper suggest many future areas for empirical work.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative; Information Analyses
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A