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ERIC Number: EJ1018010
Record Type: Journal
Publication Date: 2014
Pages: 5
Abstractor: ERIC
ISSN: ISSN-0818-8068
To Market, To Market...
O'Neill, Arthur
Australian Universities' Review, v56 n1 p70-74 2014
The author states that in earlier pieces (O'Neill, 2002, 2010, 2012), he chewed on and tried to digest newspaper advertisements made by universities. Byproducts did not come out smelling like roses: universities are scarcely able to present themselves without boasting, crass displays of salesmanship, and brazen invocations of virtue. This article examines recent advertisements for people to fill layer after layer of senior and middle management positions.
National Tertiary Education Union. PO Box 1323, South Melbourne 3205, Australia. Tel: +61-3-92541910; Fax: +61-3-92541915; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A