Since the 1970s, a small but committed group of educators and developers has been encouraging students to learn the language of technology: computer programming. This article describes how today those efforts are moving forward, as a number of kid-friendly languages are being developed with the goal of harnessing students' attention and imagination. Three popular iterations that students are currently exploring are detailed: (1) Alice: created as a way to teach programming theory to young students, Alice lets users experiment with 3D animations, games, and videos through drag-and-drop programming of interactions between virtual people and objects in a 3D world--making it especially useful for storytelling experiences; (2) MicroWorlds: Using the Logo language designed by Seymour Papert, LCSI's flagship software, MicroWorlds EX, is designed for children starting fourth grade and lets students command an object, animate it, or have it interact with other objects; and (3) Scratch: Developed by an MIT team led by computer science professor Mitch Resnick, Scratch is a colorful, easy-to-learn programming language used by children as young as 5. Users drag and drop blocks, stacking programming fundamentals, such as conditions and actions, on top of each other to create animations or other types of programs--without regard to syntax and other hallmarks of advanced computer languages.