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ERIC Number: EJ1016818
Record Type: Journal
Publication Date: 2013-Apr
Pages: 7
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
The Common Thread: Tips for Weaving Philanthropy into the Campus Fabric
Bennett, Gayle
CURRENTS, v39 n4 p18-24 Apr 2013
Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands that philanthropy is essential to the institution and is involved in some way--either through giving or facilitating the gifts of others. This vision is gaining traction, but it is still nascent. While the culture of philanthropy is often viewed as just a nice thing to do, institutions that move beyond talking about this nebulous, feel-good concept and establish a thriving culture of philanthropy can dramatically improve their bottom lines. In this article, the author provides some advice on how to build a philanthropic culture from those actively working to get every member of their campus community on board.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A