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ERIC Number: EJ1016817
Record Type: Journal
Publication Date: 2013
Pages: 6
Abstractor: ERIC
ISSN: ISSN-0748-478X
Star Treatment: Many Alumni Have an Increasing Sense of Entitlement--Here's How to Cope
Scully, Maura King
CURRENTS, v39 n5 p18-23 May-Jun 2013
Stories about young graduates grumbling about a variety of concerns, from the price of athletics tickets to a perceived lack of outreach from faculty they worked with as students, pop up frequently in chatter among alumni directors at conferences, on discussion boards, and in casual conversations between peers. The consensus is that graduates' expectations of goods and services from their alma maters have dramatically increased in the past decade, and alumni directors need a remedy for the epidemic. With the tides of entitlement showing no sign of ebbing, alumni relations professionals must find ways to serve--or at least peacefully coexist with--this alumni population and its increasing demands. This article offers tips for alumni relations professionals on how to cope with this recent shift in alumni attitude towards their alma mater.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A