Developing an effective engagement strategy begins with an open mind and an outstretched hand. It requires alumni professionals to reconsider how alumni identify themselves within the institution, relinquish some control of the planning and execution of programs, and meet alumni where they are--on terra firma or online. But most of all, it requires a willingness to change. This article presents tips on how an alumni professional can find out what the institution's alumni want, thereby improving the effectiveness of their outreach to graduates.