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ERIC Number: EJ1016809
Record Type: Journal
Publication Date: 2013-Mar
Pages: 6
Abstractor: ERIC
ISSN: ISSN-0748-478X
Laws of Attraction: To Ramp up Alumni Engagement, Give Graduates What They Want
Collins, Mary Ellen
CURRENTS, v39 n3 p38-43 Mar 2013
Developing an effective engagement strategy begins with an open mind and an outstretched hand. It requires alumni professionals to reconsider how alumni identify themselves within the institution, relinquish some control of the planning and execution of programs, and meet alumni where they are--on terra firma or online. But most of all, it requires a willingness to change. This article presents tips on how an alumni professional can find out what the institution's alumni want, thereby improving the effectiveness of their outreach to graduates.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Reports - Descriptive; Journal Articles
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A