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ERIC Number: EJ1016784
Record Type: Journal
Publication Date: 2013-Apr
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
A Little Help from Their Friends: Institutions Build Armies of Alumni Advocates to Influence Legislators and Shape Public Opinion
Simonetti, Kristin
CURRENTS, v39 n4 p38-43 Apr 2013
Institutions build armies of alumni advocates to influence legislators and shape public opinion. This article describes two types of alumni advocacy: grasstops and grassroots. Grasstops advocacy engages smaller, targeted groups of alumni who have a stronger, more influential connection with legislators and other public officeholders. Grassroots advocacy casts a wider net and involves the larger alumni body. A university sends messages and action alerts to alumni that they can then distribute within their networks.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A