In light of considerable debate centering on the value of higher education and its effect on student preparation for the world of work, this article describes new methods employed in teaching an introductory professional course and the outcomes of its initial offerings. This case study supports research indicating that problem-based learning is an effective strategy as part of a multi-faceted approach, including the use of personal social media technology, role-modeling, and interdisciplinary group work. Overall, a positive impact was made in a large classroom setting of freshman communications students in terms of their increased ability to plan a holistic approach to their educational experience, and to understand actual career demands and opportunities. The methods used to teach this course can be applied to other college courses as well as corporate training and "think-tank" environments.