ERIC Number: EJ1015389
Record Type: Journal
Publication Date: 2013-Sep
Abstractor: As Provided
Finding a Comparison Group: Is Online Crowdsourcing a Viable Option?
Azzam, Tarek; Jacobson, Miriam R.
American Journal of Evaluation, v34 n3 p372-384 Sep 2013
This article explores the viability of online crowdsourcing for creating matched-comparison groups. This exploratory study compares survey results from a randomized control group to survey results from a matched-comparison group created from Amazon.com's MTurk crowdsourcing service to determine their comparability. Study findings indicate that online crowdsourcing, a process that allows access to many participants to complete specific tasks, is a potentially viable resource for evaluation designs where access to comparison groups, large budgets, and/or time are limited. The article highlights the strengths and limitations of the online crowdsourcing approach and describes ways that it could potentially be used in evaluation practice. (Contains 3 tables and 1 note.)
Descriptors: Matched Groups, Control Groups, Comparative Analysis, Evaluation, College Students, Student Motivation, School Holding Power, Online Surveys, Research Design, Web Sites
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education
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