NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1015156
Record Type: Journal
Publication Date: 2013-Aug
Pages: 23
Abstractor: As Provided
ISSN: ISSN-0013-1644
Understanding the Relation between Attitude Involvement and Response Latitude Using Item Response Theory
Lake, Christopher J.; Withrow, Scott; Zickar, Michael J.; Wood, Nicole L.; Dalal, Dev K.; Bochinski, Joseph
Educational and Psychological Measurement, v73 n4 p690-712 Aug 2013
Adapting the original latitude of acceptance concept to Likert-type surveys, response latitudes are defined as the range of graded response options a person is willing to endorse. Response latitudes were expected to relate to attitude involvement such that high involvement was linked to narrow latitudes (the result of selective, careful responding) and low involvement was linked to wide latitudes (the result of disinterested, careless responding). In an innovative application of item response theory, parameters from Samejima's graded response model were used to examine response latitude width. Other item response theory-based tools (e.g., test characteristic curves, information functions) were used to examine the influence of response latitudes on the psychometric functioning of several attitude surveys. A mix of experimental and nonexperimental methods was employed to create groups of high and low involvement surveys. Comparisons of these surveys showed that high involvement was related to significantly narrower response latitudes than low involvement. Furthermore, wide response latitudes were related to unfavorable psychometric properties such as reduced survey discrimination and reduced internal validity relative to narrow latitudes. Comparisons of information functions in high and low involvement conditions, however, were less consistent. Implications of wide response latitudes are quite unfavorable for researchers and suggest that an element of error is present when respondents feel little involvement with an attitude topic. (Contains 3 tables and 6 figures.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A