Despite the significant amount of research related to student persistence, institutions must develop and implement assessment practices that account for their unique mission and purpose. This chapter describes a framework for engaging in assessment activities to improve student success. Specifically, it examines how assessment efforts can be used to enhance undergraduate student persistence. It begins by discussing the importance of engaging in institutional assessment on student persistence as a way to supplement the large body of student retention research. The chapter continues by describing different types of assessments and how each can be used to enhance student persistence, and concludes by examining Seidman's (2012) formula of retention as a way to conceptualize retention and assessment efforts.