Business managers interact with everyone from students to support and instructional staff, to boards of education, to community members, to legislators. These stakeholders' knowledge about education trends, best practices, school finance, legal requirements, and state and federal politics varies dramatically from each other's and from those of other school business officials. Not only does their knowledge about facts differ, so do their opinions about what facts are important. To work effectively with this diverse community, school business officials must take the time to listen and understand their perspectives, and ensure that they clearly communicate who they are and what they do. By doing that, school business officials can decrease their stress level and increase their productivity.