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ERIC Number: EJ1014299
Record Type: Journal
Publication Date: 2013-Jul
Pages: 40
Abstractor: As Provided
ISSN: ISSN-0741-0883
Discourse-Based Methods across Texts and Semiotic Modes: Three Tools for Micro-Rhetorical Analysis
Oddo, John
Written Communication, v30 n3 p236-275 Jul 2013
As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism. (Contains 11 tables, 1 figure, and 17 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iraq; United States
Grant or Contract Numbers: N/A