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ERIC Number: EJ1014264
Record Type: Journal
Publication Date: 2013-Jul
Pages: 28
Abstractor: As Provided
ISSN: ISSN-0741-0883
Online Survey Design and Development: A Janus-Faced Approach
Lauer, Claire; McLeod, Michael; Blythe, Stuart
Written Communication, v30 n3 p330-357 Jul 2013
In this article we propose a "Janus-faced" approach to survey design--an approach that encourages researchers to consider how they can design and implement surveys more effectively using the latest web and database tools. Specifically, this approach encourages researchers to look two ways at once; attending to both the survey interface (client side; what users see) and the database design (server side; what researchers collect) so that researchers can pursue the most dynamic and layered data collection possible while ensuring greater participation and completion rates from respondents. We illustrate the potentials of a Janus-faced approach using a successfully designed and implemented nationwide survey on the writing lives of professional writing alumni. We offer up a series of questions that a researcher will want to consider during each stage of survey development. (Contains 1 table and 16 figures.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A