Why is it such a struggle to define and capture measures that convey to decision makers the value of libraries' services and programs to the communities, campuses, corporations, or organizations? To be honest, there are a number of reasons for this struggle--all of which can be addressed and, most importantly, solved. First, one has to face the reasons, frame them as problems, and implement the solutions. There are five basic problems that need to be resolved: (1) Libraries do not set targets for their measures; (2) There is not enough understanding of stakeholders' value measures; (3) Measures are not viewed as an integral element of services or programs; (4) Value measures are not differentiated from operating measures; outcomes are confused with outputs, which confuses everyone; and (5) There is no clear responsibility for managing measures. Additionally, this article describes the logic model and how it can be used to measure success in the creation of a new job skills program in a public library, and defines the difference between stakeholders and customers.