Purpose: Considerable debate since the global financial crisis has been evident concerning the role of business schools. This article aims to outline the authors' research on their role. Design/methodology/approach: The paper begins with an overview of the significant literature highlighting the current debates impacting on business schools and their leaders. From this the authors argue that the most significant challenge is the role business schools should play in the resolution of urgent global issues. The paper then details and analyses the research and provides recommendations. Findings: The main finding from the research was that the leaders of participating business schools did not convey the impression that steering business toward helping humanity achieve a sustainable future and tackling urgent global issues was seen by them as one of their main current or future roles. Research limitations/implications: Funding constraints and the desire to make a timely contribution to the debate mean that this research is limited in scale. It is therefore viewed as a scoping study, paving the way for more detailed investigation and analysis, and recommendations for further research are provided. Originality/value: The authors argue that, rather than make the same mistakes as the West, BRIC economies and related business school leaders should be looking for an alternative strategy that would lead to a just, sustainable and fulfilling human presence on the planet. The authors also suggest that Type 1 European business schools are well advised to focus their limited resources locally but should be aware of global issues and bear them in mind in their actions. (Contains 2 tables.)