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ERIC Number: EJ1014114
Record Type: Journal
Publication Date: 2013-Aug
Pages: 19
Abstractor: As Provided
ISSN: ISSN-0090-1482
The Effect of a Birthday Card Intervention on 21st Birthday Celebratory Drinking Behaviors
Bass, Ellen J.; Bruce, Susan E.; Lee, Douglas W.
Journal of Alcohol and Drug Education, v57 n2 p47-65 Aug 2013
To combat hazardous drinking during 21st birthdays, a health-focused birthday card was mailed to 2,380 college students who later completed an online instrument to assess the campaign's impact. Students reported drinking more during their 21st birthday celebrations than on a typical weekend night. Men consumed more drinks, reached higher estimated blood alcohol concentrations, and tended to experience more negative consequences during 21st birthday celebrations. Students who overestimated their peers' 21st birthday drinking consumed more drinks and experienced more negative consequences than students whose perceptions were accurate or underestimates. Students who received the card before their birthday tended to drink less and experience fewer negative consequences during their birthday compared to those who received the card late. (Contains 1 figure and 11 tables.)
American Alcohol and Drug Information Foundation. P.O. Box 10212, Lansing, MI 48901. Tel: 517-484-1770; Fax: 517-487-2474; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A