NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1013822
Record Type: Journal
Publication Date: 2012
Pages: 20
Abstractor: As Provided
ISSN: ISSN-1948-5891
Mission, Vision, Strategy: Discernment in Catholic Business Education
Grassl, Wolfgang
Journal of Catholic Higher Education, v31 n2 p213-232 Sum 2012
By virtue of its divine vocation, Catholic business education must be mission driven. In reality, however, mission drift and failure to maintain distinctiveness are widespread among Catholic business schools (CBS). Many believe that a trade-off between academic quality and Catholicity is unavoidable, and opt for accommodating the expectations of particular stakeholders rather than those of the Church. A model of strategic planning based on Aquinas' theory of human action is proposed that keeps CBS focused on mission, vision, and strategy. Differently from other procedural models of decision making, this model relies on interplay between acts of the intellect and of the will. Application of these insights in the planning process of CBS, which is understood as a process of discernment, should then lead both to better performance and, particularly, a greater fidelity to mission. It also provides an opportunity for CBS to gain distinctiveness. (Contains 3 figures and 73 footnotes.)
Association of Catholic Colleges and Universities. 1 Dupont Circle Suite 650, Washington, DC 20036. Tel: 202-457-0650; Fax: 202-728-0977; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A