In recent times Information and Communication Technology (ICT) has been able to make inroads into the ways information is disseminated among those involved in direct farming and farming related enterprises. This paper arose from a two-year study of the KissanKerala, the e-learning project underway in Kerala, a small state in India. It is more conspicuous when we learn that the KissanKerala project is able to disseminate agricultural information also among digital immigrants. Since 2003, the KissanKerala has been providing advisory services to the farming community in Kerala using a combination of technologies. Salient features of the project are discussed. Noteworthy are its interactive web portal and the online agri-video channel that uses the video sharing platform of YouTube. In this paper, we look at the e-learning strategies adopted; virtual learning environments created and also discuss participative tools used for communication. We have also made an impact-study of the project with a large number of beneficiaries. We learn that the Kissan Kerala is one of the most successful learning projects undertaken in distance mode in India. (Contains 2 tables and 1 figure.)