This article argues for a "D-A-CH" approach, which stands for Germany (D), Austria (A), and Switzerland (CH), in language classes from the introductory level on. I begin by tracing the emergence and development of distinct Standard Swiss and Austrian German varieties. I then discuss marketing efforts for Swiss and Austrian German, and finally address the need for an approach that is not limited to Germany, but one that includes Swiss and Austrian German language and culture. In order to deepen instructors' understanding of Swiss and Austrian varieties of German, I close with some suggestions for further reading and for designing instruction. (Contains 4 footnotes.)