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ERIC Number: EJ1013244
Record Type: Journal
Publication Date: 2013
Pages: 6
Abstractor: As Provided
Reference Count: 18
ISSN: ISSN-1052-8008
The Klout Challenge: Preparing Your Students for Social Media Marketing
Bacile, Todd J.
Marketing Education Review, v23 n1 p87-92 Spr 2013
This paper discusses a newly developed class project to aid students in their social media knowledge and experience. "The Klout Challenge" uses a social media influence metric from to assess students' level of engagement with others through social media sites. This project produces multiple benefits for students. Students receive the opportunity for hands-on application of social media engagement strategies the current marketing landscape is seeking. In addition, students increase their Klout scores to send a positive quantifiable signal to hiring managers. The five-step implementation plan enables educators to incorporate this project into any course featuring social media marketing topics, such as an Internet marketing or a digital advertising class. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A