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ERIC Number: EJ1013243
Record Type: Journal
Publication Date: 2013
Pages: 5
Abstractor: As Provided
Reference Count: 12
ISSN: ISSN-1052-8008
Building "Brand Me": Creating a Personal Brand Statement
Stanton, Angela D'Auria; Stanton, Wilbur W.
Marketing Education Review, v23 n1 p81-85 Spr 2013
Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader understanding of marketing. The assignment requires the students to successfully apply analytical reasoning and critical thinking skills in a way that expands marketing knowledge and is directly relevant to their career development efforts. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A