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ERIC Number: EJ1013242
Record Type: Journal
Publication Date: 2013
Pages: 8
Abstractor: As Provided
Reference Count: 2
ISBN: N/A
ISSN: ISSN-1052-8008
E-Tailing on Zazzle.Com
Ashley, Christy
Marketing Education Review, v23 n1 p73-80 Spr 2013
An innovative project was designed for a retail management course to enhance critical thinking skills and provide hands-on learning about marketing strategy in an electronic retail context. Students created, promoted, and managed online stores using Zazzle.com, which retails user-generated designs, and analyzed the results of their efforts. Assessment of student deliverables suggests enhanced understanding of key concepts and critical thinking. The project could be adapted for marketing strategy, social media marketing, or consumer behavior courses. Instructors who adopt the project should allow adequate time, consider seeking graphic artists and/or nonprofit partners in advance, and carefully monitor promotion implementation efforts to help maximize the learning experience. (Contains 2 tables and 3 figures.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A