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ERIC Number: EJ1013240
Record Type: Journal
Publication Date: 2013
Pages: 5
Abstractor: As Provided
Reference Count: 6
ISSN: ISSN-1052-8008
Use of Pecha Kucha in Marketing Students' Presentations
Levin, Michael A.; Peterson, Lori T.
Marketing Education Review, v23 n1 p59-63 Spr 2013
This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument, including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via multiple individual presentations and a final group presentation, leading to a deeper understanding of course content. While the Pecha Kucha assignment discussed was a course component for three terms of an MBA marketing course, the assignment can be tailored for undergraduate courses. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A