ERIC Number: EJ1013230
Record Type: Journal
Publication Date: 2013
Abstractor: As Provided
Reference Count: 9
Flipping & Clicking Your Way to Higher-Order Learning
Garver, Michael S.; Roberts, Brian A.
Marketing Education Review, v23 n1 p17-21 Spr 2013
This innovative system of teaching and learning includes the implementation of two effective learning technologies: podcasting ("flipping") and classroom response systems ("clicking"). Students watch lectures in podcast format before coming to class, which allows the "entire" class period to be devoted to active learning exercises designed to achieve higher-order learning. Class time is primarily devoted to clicker-based competitions, which are team events employing peer-to-peer learning methods. The competitions motivate students and simultaneously helps them to achieve higher-order learning. This method of teaching and learning overcomes many of the obstacles associated with traditional class formats and has resulted in significantly better learning outcomes.
Descriptors: Teaching Methods, Handheld Devices, Educational Technology, Technology Integration, Computer Mediated Communication, Thinking Skills, Computer Software, Video Technology, Student Evaluation, Evaluation Methods, Competition
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A