NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1013229
Record Type: Journal
Publication Date: 2013
Pages: 5
Abstractor: As Provided
Reference Count: 17
ISSN: ISSN-1052-8008
A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing
Swanson, Scott R.; Wald, Karla A.
Marketing Education Review, v23 n1 p11-15 Spr 2013
This paper describes a simple creative exercise that utilizes collage as a tool for student expression of feelings and impressions as well as reflection and understanding of the question "What is marketing?" This engaging activity can enhance student learning and understanding of the marketing field by identifying and clarifying marketing misunderstandings, encouraging class participation, and building enthusiasm for the principles of marketing course. The project also has the potential to guide pedagogical action. As a learning tool, this imaginative exercise can be applied and adapted to a variety of additional contexts or courses. (Contains 1 figure.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A