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ERIC Number: EJ101287
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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Imitation and Identification: Two Compatible Approaches to Social Learning from the Electronic Media
Baran, Stanley J.; Meyer, Timothy P.
AV Communication Review, 22, 2, 167-179, Sum 74
This paper compares the social learning theories expressed by Bandura and Gewirtz, argues for a synthesis of the two, and examines the importance of this synthesis for the field of educational technology and mass communication research. (Author)
Publication Type: N/A
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Sponsor: N/A
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