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ERIC Number: EJ1010849
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
Reference Count: 33
ISSN: ISSN-2158-0979
Accounting Department Chairpersons' Perceptions of Business School Performance Using a Market Orientation Model
Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.
Journal of International Education Research, v9 n1 p55-64 2013
This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver and Slater (1990) "market orientation" scale and the Jaworski and Kohli's (1993) "overall performance" scale for use in the current research. 101 chairs of accounting departments whose schools are members of AACSB responded to the survey. The manuscript details the data collection and analysis processes, the statistical findings, along with implications and a call for additional subject matter research. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A