ERIC Number: EJ1009432
Record Type: Journal
Publication Date: 2013-Jun
Abstractor: As Provided
Reference Count: 76
Which CSR-Related Headings Do "Fortune" 500 Companies Use on Their Websites?
Smith, Katherine Taken; Alexander, Julie J.
Business Communication Quarterly, v76 n2 p155-171 Jun 2013
This article examines website headings used by "Fortune" 500 companies in their efforts to inform stakeholders about corporate social responsibility (CSR). Instead of using "Corporate Social Responsibility" as a heading, companies often use specific terms to identify various CSR initiatives. The purpose of this article is to identify common CSR-related headings that are currently used on "Fortune" 500 company websites. Data were collected from all Fortune 500 company websites. The websites were further analyzed according to manufacturing, retailing, and service industry. Interesting similarities and differences were found. This study provides guidance on articulating CSR-related activities to consumers, employees, and stakeholders. (Contains 2 tables.)
Descriptors: Web Sites, Metadata, Social Responsibility, Stakeholders, Institutional Advancement, Public Relations, Organizational Culture, Content Analysis, Organizational Communication, Vocabulary, Definitions, Manufacturing Industry, Retailing, Service Occupations, Communication Strategies, Institutional Characteristics, Employees
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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