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ERIC Number: EJ1008121
Record Type: Journal
Publication Date: 2013-May
Pages: 8
Abstractor: As Provided
Reference Count: 37
ISSN: ISSN-0096-3445
Can Victoria's Secret Change the Future? A Subjective Time Perception Account of Sexual-Cue Effects on Impatience
Kim, B. Kyu; Zauberman, Gal
Journal of Experimental Psychology: General, v142 n2 p328-335 May 2013
Sexual cues influence decisions not only about sex, but also about unrelated outcomes such as money. In the presence of sexual cues, individuals are more "impatient" when making intertemporal monetary tradeoffs, choosing smaller immediate amounts over larger delayed amounts. Previous research has emphasized the power of sexual cues to induce a strong general psychological desire to obtain not only sex-related but all available rewards. In the case of money, that heightened appetite enhances the perceived value of "immediate" monetary rewards. We propose a different psychological mechanism to explain this effect: Sexual cues induce impatience through their ability to lengthen the perceived temporal distance to "delayed" rewards. That is, sexual cues make the temporal delay seem subjectively longer, resulting in greater impatience for monetary rewards. We attribute this process to the arousing nature of sexual cues, thus extending findings on arousal and overestimation of elapsed time to the domain of future time perception and intertemporal preferences. (Contains 6 figures and 7 footnotes.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A