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ERIC Number: EJ1007632
Record Type: Journal
Publication Date: 2013-Mar
Pages: 9
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0360-1315
Evolution of Online Discussion Forum Richness according to Channel Expansion Theory: A Longitudinal Panel Data Analysis
Fernandez, Vicenc; Simo, Pep; Sallan, Jose M.; Enache, Mihaela
Computers & Education, v62 p32-40 Mar 2013
The selection and use of communication media has been the center of attention for a great number of researchers in the area of organizational communication. The channel expansion theory combines elements of the main theories in this area; however, these investigations have a static cross-sectional design rather than a longitudinal analysis. With the objective of filling this gap, we research how the perception of media richness varies over time with a longitudinal study. The results suggest that the perception of richness of a channel by different individuals is different but that those variations due to a change in acquired experiences, are influenced in a similar and significant way by all individuals over time. (Contains 1 figure and 2 tables.)
Elsevier. 3251 Riverport Lane, Maryland Heights, MO 63043. Tel: 800-325-4177; Tel: 314-447-8000; Fax: 314-447-8033; e-mail: JournalCustomerService-usa@elsevier.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A