ERIC Number: EJ1006571
Record Type: Journal
Publication Date: 2013-Feb
Reference Count: 0
7 Secrets of Lasting Relationships!
Campus Technology, v26 n6 p35-38 Feb 2013
Do a web search on the phrase "CRM sucks" and one will find scores of articles, webinars, and blog rants dedicated to the theme. Indeed, if one uses constituent relationship management (CRM) software, one is probably familiar with the litany of complaints. But this is not the time to give up. After all, this is one relationship that really needs to work, because it impacts thousands of other relationships treasured by one's institution. Despite some rocky patches, schools have become increasingly reliant on these CRMs for their capabilities around recruitment, communication, and retention. The good news is that CRM vendors have been willing to do the hard yards to make their offerings more attractive. This article offers seven ways that today's CRM systems can manage one's school's relationships in a more personal and effective way.
Descriptors: Interpersonal Relationship, Interpersonal Communication, Computer Mediated Communication, Web 2.0 Technologies, Communication Strategies, Human Resources, Prediction, Colleges, College Students, College Bound Students, Social Networks, Computer Interfaces
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A