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ERIC Number: EJ1004172
Record Type: Journal
Publication Date: 2013
Pages: 3
Abstractor: ERIC
Reference Count: 8
ISSN: ISSN-2168-8281
Who's Trending in Agriculture? A Look at Social Media
Carter, Jarai
Natural Sciences Education, v42 n1 p33-35 2013
Information spreads fast, but even faster with the use of social media. For instance, if one goes to twitter and searches "Farm Bill" it can be seen that many people have tweeted about the recent passing of the Farm Bill and re-tweeted information about this. This increased the attention given to this bill as seen by the hundreds of tweets on this topic. This is a prime example of how fast information flows from one person to the next. Companies especially have an advantage. If one is already known by thousands of people all over the world, what better way to share their accomplishments and expertise than through social media? Major agricultural companies are currently using various forms of social media such as YouTube, Twitter, and Facebook. But, how many people is the information reaching? How are they doing in comparison to other agriculture companies? What could they be doing differently? Social media and agricultural companies have the potential to build strong connections between consumers, workers, and the general public with technical, relevant, and interesting information. These are the topics that are going to be addressed in this article by taking a look at two major agriculture companies and critiquing how well they use their social media in comparison to each other. (Contains 3 tables.)
American Society of Agronomy. 5585 Guilford Road, Madison, WI 53711. Tel: 608-273-8080; Fax: 608-273-2021; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A